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ISA Programs & Presentations
Education Track I
Sunday, May 2, 9 am - 10:15 am, Indiana Convention Center
Bob Wendover
Business-to-Business Selling and the
Emerging Generation
Dr. Revenue
Backselling for Rep Success
Bob DeStefano
How to Market Smart in a Down Economy
Break: 10:15 am to 10:30 am
Education Track II
Sunday, May 2, 10:30 am - 11:45
am, Indiana Convention Center
Bob Wendover
Business-to-Business Selling and the
Emerging Generation
Dr. Revenue
Maximizing Rep Effectiveness
Bob DeStefano
How to Market Smart in a Down Economy
Education Track III
Sunday, May 2, 2 pm - 3:15 pm, Indiana Convention Center
Bill McCleave
Building Marketplace Muscle
ISA Opening Session
Sunday, May 2, 3:30 pm - 5:00 pm, Indiana Convention
Center
ISA members and non-members attending the conference
are invited to learn ISA's plans for the near future.
Start Your Engines Opening Party
Sunday, May 2, 6:00 pm - 8:00 pm,
Marriot Indianapolis Downtown
This race-themed event includes food and refreshments,
plus a wide variety of games and other activities.
Learn More
Product Show Luncheon
Monday, May 3, Noon - 1:45 pm,
Indiana Convention Center
Alan Beaulieu
The Recovery: How Long and How Fast
Sales Professional Day
Presentation
Tuesday, May 4, 8:30am - 10am, Indiana Convention
Center
Richard Farrell
Selling has Nothing to do with Selling
More Information
Click Here for bios
on all ISA's speakers
Click Here for information on their program content
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Presenters

Bob Wendover
Managing Director, The Center for Generational Studies

Dr. Revenue, John Haskell
The Professional Marketing Group, Inc.

Bob Stefano
President, SVM E-Business Solutions

Dr. Bill McCleave W.R. McCleave
& Associates

Alan Beaulieu
Institute for Trend Research

Richard Farrell
Tangent Knowledge Systems
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